AUTOMOTIVE • STORIES • CULTURE

EVERY CAR HAS A STORY

The Car Badge explores the machines, design, technology and culture that make the automotive world worth following.
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AUTOMOTIVE MEDIA • DESIGN • CULTURE

MORE THAN MACHINES

From engineering and performance to the people, stories and culture around them, The Car Badge explores what makes cars worth following.

THE CAR BADGE METHOD

EVERY STORY. ONE BADGE.

Every case begins with a real question. We investigate the facts, understand the machine and document the outcome before a badge can be earned.

  • 01 — INVESTIGATE

    Start with the car, the question and the available 
    evidence.

  • 02 — UNDERSTAND

    Explore the engineering, history and decisions behind 
    the story.

  • 03 — EARN THE BADGE

    A completed real case receives its own numbered badge and place in
    the archive.

WHAT WE INVESTIGATE

REAL CARS. REAL QUESTIONS.

From engineering and performance to history and culture, every story begins with something worth understanding.
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    MACHINES • PERFORMANCE • ENGINEERING

    CARS & MACHINES

    The design, mechanics and details that give every vehicle its own character.
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    DESIGN • INNOVATION • TECHNOLOGY

    HOW CARS TAKE SHAPE

    The ideas, engineering and decisions behind how vehicles look, work and evolve.
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    PEOPLE • PLACES • PASSION

    STORIES & CULTURE

    The people, experiences and communities that make cars more than transportation.
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THE BADGE ARCHIVE

EVERY COMPLETED CASE LEAVES ITS MARK

Each badge will belong to one real investigation and document its outcome. Until the facts are understood and the story reaches its verdict, its place in the archive remains empty.

BEHIND THE BADGE

WHO’S IN THE DRIVER’S SEAT?

A new host is preparing to investigate the machines, stories and questions behind every badge.
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FUTURE MERCHANDISE & COLLECTIBLES

CARRY THE STORY BEYOND THE GARAGE

Planned The Car Badge releases will bring the stories into the real world through apparel, prints, stickers, garage pieces and collectible case badges connected to completed investigations.

 EXPLORE THE COLLECTION →

FOLLOW THE JOURNEY

BE THERE WHEN THE FIRST BADGE IS EARNED

Get updates about new investigations, developing stories, future episodes and upcoming The Car Badge merchandise.